Market Linkages

Udyogini provides market linkage support for understanding the 4Ps (product, place, price, promotion) of the market to both internal and external stakeholders.

At grassroots level the market linkage is managed efficiently through collectivization of products through Women Enterprise Groups and producer institutions. The support also identifies the sourcing of critical inputs thereby bypassing of unnecessary players in the Value Chain.

For external stakeholders the staff and community members have been supported to undertake context specific analysis of the market linkages and identify the interventions.