Case study Self Employment

The story of Taron Dodrai – Language has the ability to remove barriers and build bridges

Taron Dodrai is a VLRAC entrepreneur of Rungru Toli village, Zariya panchayat, Torpa block, Khunti. With three siblings and childhood without a mother, life was a challenge for her every day. To support her family, she made puffed rice which generated a small income of Rs. 500-Rs. 1000 per month.In 1999, she migrated to Himachal Pradesh and later to Gujarat. While in Gujarat,both of them worked as a labourersin a printing press. However, she wanted better living standards for her family so that her children could study in a good schools.

With savings of more than Rs. 10,000, she moved back to Jharkhand in 2015 and started making and selling puffed rice for a living. Here she joined Udyogini. Udyogini conducted 5 day training program under I-USE (Intel Udyogini School of Entrepreneurship) and Young Women Social Entrepreneurship Development Programme for which mobilization was being conducted at her village and she was identified for the enterprise training from the field staff. During the training provided to her, she learnt about strategizing the activities at her Village Level Retail and Aggregation Center (VLRAC). The session on marketing helped her a lot while negotiating with traders. The training enabled her in understanding how demands of the community can be fulfilled through her enterprise.

With Udyogini’s help, she opened a bank account which she continues to access regularly. To run her service centre and to maintain the register she also participated inUdyogini’s Women Literacy Center where she learnt basic maths required for maintaining her daily sale and purchase.

Her husband suffered from mental illness and most of her savings from being a migrant labour was spent on her husband’s treatment. However, she set aside Rs. 5000 which she invested in to open her VLRAC. She believes that through her enterprise she can help women and families like her to overcome difficulties. Taron’s monthly average profit accounts to Rs. 2000. She invests Rs 3000-3500 in purchasing retails for VLRAC. After aiding the community with retail services, she has expanded her services with aggregation of tamarind. This has enabled producers in receiving fair price for their produce further saving time and income which was earlier spent on going to the market.

Taron’s experiences make her not only a seller of retail items and an aggregator, but a social entrepreneur who earns for herself and helps others earn.

Taron says:

 Gaon mein dukaan na hone ki wajah se mujhe ek machis dibbi kharidne ke liye dusre gaon jana padta tha. Choti choti chizon ke liye pure hafte bazar ke liye intezaar karna padta tha. Main nai chahti thi ki ek choti si zarurat ke liye logon ko pareshani ka samna karna pade, isliye maine khud ka udyam shuru kar diya. Ab logon ko raat ke samay bhi dikkat nai hoti aur unki saari zarurat mere Udyam Seva Kendra se puri ho jaati hai.

I had to travel to another village for a match box because of absence of a store. For every little requirement of the household, I had to wait for the market day. I did not want anyone else to go through the same difficulties and that is why I decided to open a centre that could meet the requirements of the community. Now, even during late hours people do not face any difficulty, and the requirements are fulfilled by my VLSC.