Lalita Devi: We have to step up as women and take the lead

Lalita Devi: We have to step up as women and take the lead

Lalita Devi Nagarsiskari, Sisai block, Gumla district in Jharkhand

We need to reshape our own perception of how we view ourselves.We have to step up as women and take the lead.

Lalita Devi is a 30 year old woman of Nagarsiskari, Sisai block, Gumla district in Jharkhand. She got married in the year 1996 and has three children studying in Ranchi. The family depends on marginal agricultural activities for their livelihood. With a low annual income, the family struggled to meet their basic requirements. It was in 2014 that Lalita Devi came to know about Udyogini through the self help group (SHG) members of Preeti Mahila Mandal, which she was a part of.

When she heard about Udyogini’s intervention on business development services she was interested in becoming a part of the organization, her first interaction being attending training for scientific cultivation of Lac.The training helped her increase her profits through scientific cultivation of Lac. Later in 2015, she received training on entrepreneurship development, where she learnt about the benefits of market feasibility study, break-even point and investment, social enterprise etc.

It helped her in organizing the priorities and to establish and run her grocery store. Keeping business records was one of the unique characteristics which enabled her in understanding her profits and in strategizing her investments. After the full fledge training on enterprise development and management, she has expanded her operations in retail by providing array of products to the community as per their demands. She generates an annual profit of Rs. 10,000 – Rs. 15,000 from selling grocery products and also social products such as sanitary napkins addressing hygiene conditions of the community. Being a Lac cultivator herself she aggregates Lac at her centre.

With the savings that she makes with retail selling and lac production, Lalita Devi purchased a second hand auto which is used for transportation for procurement of grocery from market and aggregation of local products from village and sale to market. She aspires on constructing a new home as well as meeting quality education of her children.

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